BRAND STORY
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phlas
THE CHALLENGE
The Phlas Cold Plasma Device introduces a completely new category in skin technology, being the first consumer product to use stable, controlled cold plasma after over 20 years of research. However, it enters the market without an established audience or prior market share, aside from a Kickstarter campaign. With its premium pricing and unfamiliar technology, the product requires significant explanation and education to help consumers understand its benefits and value.
THE ACTIVITIES
To support the market launch in the DACH region, I joined the Phlas team to lead and execute their social media activities. I create and manage all social media assets, ensuring a consistent and elevated brand presence. In addition, I oversee and produce social-first content on a quarterly basis, helping to educate audiences, build awareness, and position the product effectively in a completely new skintech category.
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