BRAND STORY
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mercedes-benz-fashion-week
THE CHALLENGE
MBFW returned to a brand new location at Berlin’s Telegraphenamt during Berlin Fashion Week. Each season different designers show their collections at MBFW. Finding new, engaging ways to introduce each designer on social media and creating new content formats to keep the audience engaged during the event days was the main challenge for MBFW.
THE ACTIVITIES
Coordinating the designer’s input, interviewing the designers, planning and scheduling the content before fashion week as well as event coverage during fashion week. A social media reporting was handed out to all stakeholders including the Senate for Economics, Energy and Public Enterprises and all sponsors.
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