BRAND STORY
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der-berliner-salon
THE CHALLENGE
Each season Der Berliner Salon presents German design talent. The main challenge is to reinvent the way each designer is introduced on Der Berliner Salon’s social media channels, communicating the event schedule as well as covering the event during fashion week.
THE ACTIVITIES
For two consecutive seasons, I was in charge of the social media management and social media identity for Der Berliner Salon, building up to the event, coordinating the announcement of over 75 designers, handling the event coverage and the reporting to all sponsors after the event.
THE OUTCOME
In September 2022, tracking our social media reach from the 598 attending guests for the event days showed that we reached more than 234K people through social media. During the 5 days of the event the event generated more than 1.6 million impressions. Publications included Vogue Germany, Tagesspiegel, kaltblut magazin, Berliner Zeitung, Harper’s Bazaar Germany and more.
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