BRAND STORY

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newest

THE CHALLENGE

NEWEST BERLIN was introduced to Berlin Fashion Week for the first time in January 2023. As a completely new host for multiple runway shows NEWEST BERLIN had to develop a social media branding as well as a content strategy for the communication of each designer and the event days.

THE ACTIVITIES

I created a social media branding for the new fashion showcase NEWEST BERLIN. Coordinating the designer’s input, interviewing the designers, planning and scheduling the content as well as developing new content formats for a younger audience was part of my responsibilities for NEWEST BERLIN. A social media reporting was handed out to all stakeholders including the Senate for Economics, Energy and Public Enterprises and all sponsors. 

THE OUTCOME

Besides a full social media branding for the new fashion showcase NEWEST BERLIN it reached 44.1K accounts organically through its own social media channel during its first season at Berlin Fashion Week. More than 50% of accounts reached were new accounts. The content achieved more than 225K impressions in just 5 days.


Copyright images Daniel Faro.

Copyright videos Sophie Daniels.

SOCIAL MEDIA MANAGEMENT 

CONTENT CREATION

DESIGNER RELATIONS

Dzhus at Newest Berlin Fashion Week January 2023
Dzhus at Newest Berlin Fashion Week January 2023

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Need help with your visual and written narrative across your social media platforms? Let's change that. 

Need help with your visual and written narrative across your social media platforms? Let's change that.