BRAND STORY
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gitti
THE CHALLENGE
Gitti’s social media activities were missing a consistent story and did not appeal to their core target group. Therefore, the team was looking for an alignment of social media identity & content and the brand’s target group.
THE ACTIVITIES
In collaboration with Annika Rogge I developed the social media content guidelines for conscious beauty brand gitti, aiding it in re-establishing a former elevated look and enabling the Social Media team to reach and engage its core target groups with the right content formats.
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